Episode 21: Jenny Costa: Founder of Rubies in the Rubble

Today’s castaway is Jenny Dawson Costa

Jenny founded Rubies in the Rubble back in 2011 which started out as a stall in Borough Market and now her products are stocked in Waitrose, Selfridges, Harrods and many many more places.

Jenny studied Maths at university before working for a hedge fund in the City for two years. She wasn’t sure what she wanted to do with her degree, but knew she wanted to start something of her own and to do something she was passionate about.

After coming across the fact that half of all the food we produce is never used and yet billions of people don’t have enough to eat, Rubies in the Rubble was born.

I first came across Jenny and her amazing business years ago now and genuinely just thought it was the best idea ever for a business and it’s been so inspiring to see her go from strength to strength. I just love speaking to these amazing entrepreneurs and hearing how they got to where they are – I find it so inspiring and I know you will enjoy hearing from Jenny – The Condiment Queen. That’s not her official title, but I’m going to go with it.

I mean, isn’t it a cool business? I love how the power of a word – from chutney to relish can change a business. You hear that kind of thing all the time – I mean I guess it’s the whole premise behind marketing but it’s kind of fun when you hear about it in action. I can personally vouch for the deliciousness of the spicy tomato chutney which is genuinely amazing – so so good in a sandwich, and with just about anything. It’s so fresh and… well it’s just great.

I am grateful to Jenny for reminding me just how great a cheese soufflé is. And I am a big fan of Sunday night traditions, think its a lovely way to start the week – particularly when you start thinking of Sunday night as the start of the week. 

I almost edited out her recommendation of Eat Tokyo which happens to be one of my favourites but I like you all so wouldn’t deprive you of an excellent recommendation like that!

Desert Island Dish

Japanese feast from Eat Tokyo Cheese Platter with condiments All sorts of ice cream

Luxury item: never ending music supply

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Thank you!

Margie x

Check out the recipe inspired by Jenny’s episode here.


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